Rugby New Zealand 2011 Ltd (RNZ 2011) has been developing its ticketing strategy over the past 12 months working closely with Tournament owners RWCL. The strategy is due for completion by October 2009.

Following the launch of the Official Travel Packages and Hospitality programmes in early 2010, the first phase of public ticketing will likely occur around April 2010 where, similar to France 2007, fans will be able to apply for 'Venue Packs' involving all pool matches at a single stadium, or "Team Packs" for all pool matches involving the team of their choice. In Q3 2010 individual match tickets will go on sale. RNZ 2011 is also looking at a ballot system for tickets to the semi-finals and the Final later in 2010.

Prices will be fairly reflective of those from RWC 2007 in France where average quarter-finals prices were around $350 (NZD), with semi-finals around $600 and the Final at $800.

It is also anticipated that this level of pricing will only apply to knock-out matches and a small number of major pool matches (which will be comparable to average ticket prices from the Lions Series 2005 of around $250). However it is important to balance these higher-end tickets with a range of more affordable options, making it as easy as possible for fans to access tickets.

• Ticket prices for 66% of matches (or up to 32 of 48 matches) will be reflective of regular test match and in some cases Super 14 type prices
• For all pool matches, children's concession prices will be available, starting from as low as $15
• Each ticketing phase will include specific offers for the New Zealand Rugby Community which provides those involved in the game at grassroots level increased opportunities to secure tickets
• Fans will also have the ability to pay for their ticket purchase orders over six equal monthly instalments

Stay tuned for more details!

Travel and Hospitality Packages

Rugby Travel & Hospitality Ltd has been awarded the contract for the Commercial Ticketing (Travel and Hospitality) Programme for Rugby World Cup 2011 in New Zealand.

Information on travel and hospitality is now available at www.rth2011.com.