Social Media Round-up: Week Zero
It's week Zero. On Friday night Rugby World Cup 2011 (RWC 2011) kicks off with the Opening Ceremony and the first game between New Zealand and Tonga at Eden Park. Over the last six weeks New Zealand, Australia and South Africa have battled it out for the Tri Nations and the Bledisloe Cup while on Twitter and Facebook fans from around the world have been following their teams as the excitement builds towards the main event.
Over the next 6 weeks we'll be reviewing the previous week of RWC 2011 through the Social Media lens. Each Tuesday look out for the report dissecting and highlighting key analytics, trends and insights from the weeks matches.
The good news is you can play too. Simply tag your tweets #RWC2011 or tag your Facebook posts with @RugbyWorldCup and tag your Flickr photos or YouTube Videos with 'RugbyWorldCup' .
RWC 2011 is about 20 teams competing for the Webb Ellis Cup. With an estimated 95,000 fans landing in New Zealand during the tournament and millions watching around the globe, expectation and anticipation will be at fever pitch for every match. So get in behind your team, Follow them on Twitter and be a Fan on Facebook. Remember to @Team mention them in your Tweets or @Team tag them in your Facebook posts so they can see your support.
The last 7 days of the RWC2011 on Flickr - Tag your photos 'RWC2011':
Tweets about #Rugby have been increasing as more people join Twitter and we get closer to RWC 2011:
This next graph zooms in on the final four games of the 2011 Tri-Nations:
To get a feel for the buzz around Rugby World Cup 2011, check out this stream graph highlighting key trends in the last 1000 tweets mentioning #RWC2011. Click the image to update it with the most recent activity
RWC 2011 on Twitter
We're looking for the most active fan base. Each week we're measuring the following stats for the previous 7 days
- How many fans post on a teams Facebook Wall
- How many Facebook updates each team posts
- The average interactions per fan per post on Facebook
- The number of people Tweeting @Team
- The number of new Twitter followers for each team
If you haven't created a Twitter account now is a good time to start. There is no faster way to get the latest information or wind up the oppositions fans than with Twitter.
This week we're awarding Wallabies Fans the Social Media Engagement Trophy. Australian Fans were the most engaged with their team over the last week.
RWC 2011 / Justin Flitter