How we use your personal information

(RUGBY WORLD CUP) Monday 8 October 2012

Privacy policy - how we use your personal information

England Rugby 2015 Ltd. (ER2015) is committed to protecting your privacy. The following is a description of our dissemination practices for data that you have provided to us via the newsletter sign up page on or any other website or means of data collection that you have participated in ("the Site"). It sets out what we will do with your information and the ways in which we protect it.

We use information about you for three primary purposes:

  • To perform the services you have requested, such as processing an order for tickets or sending you our newsletter and other information about the Rugby World Cup 2015 (RWC2015)
  • To alert you to other interesting information, unless you have indicated otherwise
  • To manage and improve the Site
We set out more information about these purposes below.

Performing the services you have requested

If you choose to give us personal information through the Site then this will be held and processed by ER2015 in accordance with the Data Protection Act 1998 to perform the services you have requested. 

Alerting you to other interesting information

ER2015 is very much aware that some people will not want their information used other than for the primary purpose for which it was supplied, some will want to receive additional information from ER2015 on RWC2015 issues only and others will be happy to receive more information.

The additional information that you might receive can be divided into four groups:
  • ER2015 may wish to send you additional information about RWC2015 that may be of interest to you or may wish to seek your views about RWC2015.
  • RWCL, and organisers of future rugby world cup tournaments, may send you information, or seek your views, about rugby, RWC2015 and future tournaments and other sports events and activities that may be of interest to you. 
  • Official partners of RWC2015 and future tournaments may wish to send you information and special offers relating to their products and services. These partners will be listed on the Site or on the website of the relevant future tournament.
  • Other third parties such as the RFU, other rugby unions, rugby clubs, volunteering organisations and Sport England may wish to send you information, or seek your views, about rugby, future rugby tournaments and other sports events and their activities as part of our Rugby World Cup 2015 legacy programme to grow participation in rugby, sport and volunteering nationwide. When we request information from you we will let you know which types of third parties may wish to send you information as part of our Rugby World Cup 2015 legacy programme.

Any personal information we provide to RWCLwill be held by RWCL in accordance with Irish data protection law. It will be used, and may be disclosed to organisers of future tournaments and official partners, to provide you with information and offers as described above, for research purposes (including to develop and improve RWC2015 and future tournaments) and to obtain customer feedback. 

We will not send you information, or disclose your details to others (as described above) so that they can send you information, if you have told us that you do not want us to use or disclose your details in that way, either by ticking an "opt-out" box on the Site or by separate email (see the Consent section of this policy, below).

To manage and improve the Site

We may collect information about your interaction with the Site and the services on the Site. This may include information about your computer and, where available, your IP address, operating system and browser type. In particular, we reserve the right to perform statistical analysis of user behaviour and characteristics in order to measure interest in and use of the various areas of the Site and to ascertain the number of users that have visited particular web pages. We also keep track of what you do with our newsletters when you receive them for trends and statistics and to evaluate the efficiency of our newsletter and information service. We will provide only aggregated data from these analyses to third parties. This statistical information does not identify any individual.

We may also use your information for detection of fraud and market research purposes.

Use of third party service providers

ER2015 may transfer your personal information to its agents or sub-contractors who will process it on ER2015’s behalf. These agents and sub-contractors are not authorised by us to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements.

Except as described above, we will only disclose your personal information without notice when we believe disclosure to be required by law or regulation, or necessary to protect or defend the rights or property of ER2015 or RWCL, the safety of the public or the users of the Site.

Children under 16 

If you are under 16, you must obtain the approval of a parent or guardian before you send us any of your personal information (such as your name, e-mail address, home address, date of birth etc).  ER2015 will not use (or pass to any third party) personal information on persons known to be children under the age of 16 for any commercial purposes.

Links to third party websites

The Site may contain links to other websites whose privacy and information practices may be different to ours. ER2015 is not responsible or liable for the content or privacy policies of websites other than the Site (and any other ER2015 websites). You should be aware of this when you leave the Site and we encourage you to read and familiarise yourself with the privacy policies and/or notices on other websites you visit.

We are committed to protecting the security of your information. We use a variety of security technologies and procedures to help protect your information from unauthorised access and use. As effective as modern security practices are, no physical or electronic security system is entirely secure. We cannot guarantee the complete security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. We have implemented policies designed to safeguard your privacy and we will continue to revise policies and implement additional security features as new technologies become available. 

If we have given you a password which enables you to access certain parts of the Site, we urge you to keep the password safe and make sure you use a secure browser.

Use of your information outside the European Union

Some of the organisations to which we or RWCL disclose your personal information may be situated outside of the European Union, in countries which do not have data protection laws as strict as in the UK.


By submitting your personal information to us, you signify your consent to our (and RWCL) using the information provided in the manner described above. If we amend our privacy policy, any changes will be published on this Site.

You have a right to access and correct the information that we hold about you under data protection law. If at any time you wish to exercise this right, or otherwise to update the information which we hold about you, or if you wish to stop receiving information from ER2015 or to opt out of receiving additional information in either or both of the categories described above (under the heading "Alerting you to other interesting information"), please contact us at