Rugby World Cup Trophy Tour launched

(ER 2015) Tuesday 6 May 2014
 
Rugby World Cup Trophy Tour launched
The Rugby World Cup Trophy Tour is set to excite and engage people across the world

  • Rugby World Cup Trophy Tour announced
  • Webb Ellis Cup to visit 15 countries over 400 days
  • Tour set to start in Japan and end in France
  • Delivered in partnership with Land Rover and DHL
To mark 500 days to go until Rugby World Cup 2015, tournament organisers England Rugby 2015 have today revealed plans for a Rugby World Cup Trophy Tour which will see the iconic Webb Ellis Cup travel to 15 countries across five continents as part of an international celebration of rugby. 

The tour, which is being delivered in partnership with Land Rover and DHL – two long supporters of the Game and Worldwide Partners of next year’s showpiece tournament – will visit a mixture of established and developing rugby nations in the build-up to RWC 2015.

On Tuesday May 20, the Webb Ellis Cup will depart for Japan, hosts of RWC 2019, and will then visit 14 other countries over the next 400 days before returning to England on the 100 days to go milestone on June 10 2015, to travel around the UK and the Republic of Ireland.

The route will include visits to Australia, Fiji, Madagascar, Kenya, South Africa, Argentina, Uruguay, China, USA, UAE, Italy, Germany, Romania and France. For more details on the Rugby World Cup Trophy Tour please click here.

Each Rugby World Cup Trophy Tour visit will last between three to five days and will include a school visit, a rugby club visit, a reception hosted at the British Embassy, unique activation with local communities delivered by Land Rover and DHL and opportunities for the Cup to visit iconic locations and be on display to rugby fans around the world. Each part of the visit will be an opportunity to showcase the values of the Game and celebrate rugby in the build up to RWC 2015.

Chief Executive of England Rugby 2015, Debbie Jevans, said: “We are very excited to announce the Rugby World Cup Trophy Tour plans. This gives us a unique opportunity to celebrate rugby around the world in the lead up to 2015, engaging and exciting rugby fans and potential new audiences ahead of the tournament. 

"Visiting 15 countries that include nations qualified for RWC 2015, those competing for the final four spots, and emerging rugby markets gives us an opportunity to showcase the global Game and its shared values. In Land Rover and DHL, we have two brilliant partners who are long standing supporters of rugby, and we look forward to the start of the tour in Japan later this month.”

The announcement of the Rugby World Cup Trophy Tour comes on the 500 days to go milestone, as organisers also confirmed details on the date for the general ticket sales – September 12 to September 29, 2014. Fans across the world can already purchase tickets for Rugby’s biggest event through locally appointed Official Travel Agents - click here for more details.