Flagship RWC Store opens in Covent Garden

(IRB.COM) Wednesday 12 March 2014
Flagship RWC Store opens in Covent Garden
A view of the new store in the North Hall in Covent Garden Market

With excitement building ahead of Rugby World Cup 2015 in England, the doors have opened at the Tournament’s flagship official store in Covent Garden, London.
Set in the heart of one of the nation’s most iconic locations and a vibrant tourism and shopping destination, the store stocks the full range of must-have exclusive Rugby World Cup 2015 apparel and merchandise.
The announcement underscores the excitement ahead of Rugby’s global showcase event, which is on track to see more than 400,000 travelling fans join a nationwide celebration of Rugby and the host nation.
Ross Munro, CEO, Sportfolio, the official apparel and retail licensee for RWC 2015,  said: “We are excited to have found such a colourful and vibrant location in central location for our Rugby World Cup 2015 flagship store.
“Covent Garden is an iconic location that attracts a blend of shoppers and tourists and we are really looking forward to playing our part in furthering excitement and engagement around what promises to be a spectacular tournament.”
The extensive range of products available in store is increasing. The new Webb Ellis Cup collection and Country supporter ranges for the first 12 qualified teams are proving popular. Next week a new range of lifestyle jackets and outerwear will be arriving in store, including soft shell, puffer and quilted gilets to complement the current offering of traditional sports-orientated spray jackets and parkas.
Murray Barnett, IRB Head of Commercial, Broadcast and Marketing said: “The opening of this flagship store for our premier event in such an iconic London location further underscores the enormous prestige of the Rugby World Cup brand in the global marketplace.”
To mark the announcement, Sportfolio are launching a competition for UK-based customers who spend £50 in store to be in with a chance of winning two tickets to a RWC 2015 quarter-final.
For customers who are unable to visit the Covent Garden store you can view and buy all the ranges online at the official online store for RWC 2015 with delivery available worldwide.