Rugby World Cup Limited (RWCL) has announced the appointment of
Toshiba as an Official Sponsor of Rugby World Cup 2011 in New
Zealand.
The global electronics giant will provide Rugby's
showcase tournament with its range of market-leading products
including televisions, notebook PCs and digital multi-function
services.
The announcement extends Toshiba's association with the
world's third largest single sporting event following its
sponsorship of Rugby World Cup 2007 and underlines Toshiba's
commitment to the global development and promotion of Rugby.
"Rugby World Cup Limited is delighted to announce that
Toshiba has joined the impressive list of sponsors for Rugby World
Cup 2011. The reappointment of a world leader in the electronics
field further underlines the enormous attraction and prestige of
the Tournament in the global sporting calendar," said RWCL
Chairman Bernard Lapasset.
"We look forward to working with Toshiba to further the
promotion of the Game as the global Rugby community looks ahead to
Rugby World Cup 2011 in New Zealand and a Tournament that looks set
to write another memorable chapter in the Rugby World Cup success
story."
Toshiba will drive Rugby-themed campaigns in the run up to
the Tournament, which kicks off on September 9, 2011 when hosts New
Zealand takes on Tonga at Eden Park in Auckland. The Tournament
activation will include an inventory of stadium signage, corporate
advertisements and banner ads on the official website
www.rugbyworldcup.com.
"Toshiba is delighted to be continuing our fruitful
relationship with this major global sporting event watched by a
global audience of billions and we are very much looking forward to
building on the success of our sponsorship of Rugby World Cup
2007," said Mark Whittard, Managing Director, Toshiba
(Australia) Pty Ltd.
The announcement of Toshiba as an Official Sponsor follows
the appointment of Emirates Airline, MasterCard, Heineken and ANZ
as Rugby World Cup 2011 Worldwide Partners, Brancott Estate as
Official Sponsor, Licensing in Motion and RTH as Master Licencees,
Canterbury as Official Sportswear Supplier, Gilbert Rugby as the
Official Ball Supplier, Russell McVeagh as Official Law Firm and
KPMG as Official Tournament Supplier of accounting and tax advisory
services.
