Rugby World Cup Limited (RWCL) has awarded the contract to
exclusively create, implement and market the official corporate
hospitality and travel programmes for Rugby World Cup 2015 and 2019
to Rugby Travel & Hospitality (RTH) Limited.
RTH, a joint venture between Sodexo UK and the Mike Burton
Group, managed the delivery of the award-winning official travel
and hospitality programmes for Rugby World Cup 2007 in France,
achieving record sales figures.
RTH is also managing the delivery of the official programmes
for Rugby World Cup 2011 in New Zealand and with just over a year
to go sales are ahead of target.
Bernard Lapasset, Rugby World Cup Limited Chairman, said:
"We are delighted to be extending our excellent partnership
with RTH through to Rugby World Cup 2019 in Japan. The company has
vast operational experience, a highly professional and innovative
approach and is globally renowned for delivering exceptional travel
and hospitality programmes."
"The commercial ticketing programme has been one of the
major success stories for Rugby World Cup, enhancing the tournament
experience for hundreds of thousands of Rugby fans from all around
the world and contributing massively to the global development of
the Game."
Andrew Burton, Chief Executive of the Mike Burton Group and
RTH, said: "We are very excited about this fantastic
opportunity to extend our association with Rugby World Cup. The
decision to award the contract for two Tournaments is testament to
the dedication, hard work and professionalism of the team. This is
a prime contract and will help us deliver on our corporate
objectives whilst benefiting the Game of Rugby around the
world."
A market leader in the delivery of world class travel and
hospitality programmes for major sports events, RTH is also part of
the group that will create, implement and deliver the exclusive
in-venue official prestige ticketing programme for the 2012 Olympic
Games and Paralympic Games in London.
Under the agreement, RTH will also manage the in-stadia
private hospitality catering.
RTH will establish offices in London in 2012 to plan and
deliver the RWC 2015 travel and hospitality programmes before
moving to Tokyo in preparation for Rugby World Cup 2019.
