Worldwide Partners - Heineken



Heineken is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder’s family name - Heineken® - is available in almost every country on the globe and is the world’s most valuable international premium beer brand. The Company’s aim is to be a leading brewer in each of the markets in which it operates and to have the world’s most valuable brand portfolio. Heineken wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. The Company is present in over 70 countries and operates more than 140 breweries with volume of 214 million hectolitres of group beer sold. Heineken is Europe’s largest brewer and the world’s second largest by revenue. Heineken is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster’s, Heineken, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, and Zywiec.

Heineken and Rugby

Heineken has a long association with international rugby - including the Rugby World Cups in South Africa in 1995, Australia in 2003, France in 2007 and New Zealand in 2011, the Heineken Cup since 1995 and many of the IRB Rugby 7's tournaments. Rugby Union, like Heineken, is enjoyed all over the world. Heineken wants to be associated with the typical characteristics of the Rugby World Cup like respect, pride, passion and internationalism. In any sponsorship, we provide more than just branding or our financial investment. Instead we aim to bring enjoyment and memorable experiences to the Rugby World Cup fan, by providing creative and entertaining campaigns to leverage the sponsorship.