Heineken N.V. is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name - Heineken - is available in almost every country on the globe and is the world's most valuable international premium beer brand.

The company's aim is to be a leading brewer in each of the markets in which we operate and to have the world's most prominent brand portfolio. In 2008, the Company operated 125 breweries in more than 70 countries and sold 162 million hectolitres of beer. Heineken is Europe's largest brewer and the world's third largest by volume.

Heineken is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Foster's, Maes, Murphy's Newcastle Bown Ale, Ochota, Primus, Sagres, Star, Strongbow, Tiger and Zywiec.Additional information is available on Heineken's home page: http://www.heinekeninternational.com.

Heineken and Rugby

Heineken has a long association with international rugby - including the Rugby World Cups in South Africa in 1995, Australia in 2003, France in 2007 and New Zealand in 2011, the Heineken Cup since 1995 and many of the IRB Rugby 7's tournaments.

Rugby Union, like Heineken, is enjoyed all over the world. Heineken wants to be associated with the typical characteristics of the Rugby World Cup like respect, pride, passion and internationalism.

In any sponsorship, we provide more than just branding or our financial investment. Instead we aim to bring enjoyment and memorable experiences to the Rugby World Cup fan, by providing creative and entertaining campaigns to leverage the sponsorship.