World Rugby has announced the appointment of Suntory Holdings Limited as the official soft drinks supplier for Rugby World Cup 2019 in Japan.
A major player in the Japanese soft drinks market, Suntory is an important supporter of rugby within the host nation through the domestic Top League competition, owning the Suntory Sungoliath team. Suntory will supply the teams with bottled water during the tournament.
World Rugby Chairman Bill Beaumont said: "We are delighted to welcome Suntory Holdings Limited as the official soft drinks supplier for Rugby World Cup 2019.
"The appointment of another major brand to the tournament commercial family will further broaden the reach and profile of what is shaping-up to be the most popular Rugby World Cup ever with record ticket demand and the biggest-ever broadcast and digital media footprint."
Representative Director, Chairman of the Board and Chief Executive Officer of Suntory Holdings Limited Nobutada Saji added: "I am delighted that we have the opportunity to participate in Rugby World Cup 2019, the first event of its kind to be held in Asia, as the official soft drinks supplier.
"Our rugby club, Suntory Sungoliath, has contributed to the enhancement and development of rugby in Japan, winning the Japan Championship eight times. We have also been able to participate actively in the spread of rugby and in nurturing the next generation, as well in social contribution through sport, such as rugby classes offered in earthquake-hit areas (Tohoku and Kumamoto) supporting recovery. We intend to continue our contribution to the development of rugby in Japan and the future of the world of sport."
Rugby World Cup 2019 is on track to be the event to attend in 2019 with unprecedented ticketing demand during the priority and public phases to date. Fans interested in attending Asia's first Rugby World Cup can find out more via the official website at www.rugbyworldcup.com/tickets, where tickets are currently on sale. The site also contains details of the official supporter tour and hospitality programmes.
The Rugby World Cup 2019 commercial programme features a full inventory of six Worldwide Partners: Emirates, Heineken, Land Rover, Mastercard, Société Générale and DHL. Canon, TOTO Ltd, SECOM, Taisho Pharmaceutical, Mitsubishi Estate and NEC as Official Sponsors and Gilbert, TUDOR, Toppan Printing, Canterbury, NTT DOCOMO, EY, a conglomerate of Newspaper companies, and Suntory Holdings Limited as Tournament Suppliers.