Toshiba joins Rugby World Cup official sponsor family

Rugby World Cup Limited has announced that global electronics company Toshiba has joined the family of official tournament sponsors.

Rugby World Cup Limited has announced that global electronics company Toshiba has joined the family of official tournament sponsors.

The announcement renews Toshiba’s successful association with rugby’s showcase event and further underscores the global prestige of an event that is on track to be the most viewed, best-attended and most engaged Rugby World Cup to date.

With 220 days to go until the world’s top players representing the top 20 rugby nations compete for the ultimate rugby prize, excitement and interest is building globally ahead of the biggest sporting event of 2015.

Rugby World Cup Limited Chairman Bernard Lapasset said: “We are delighted to be extending our long-standing and highly-successful partnership with Toshiba. The appointment of a global leader in the electronics field further underscores the strength of the Rugby World Cup brand in the global sports sponsorship marketplace.”

"We look forward to working in partnership with Toshiba to project what promises to be a very special and record-breaking Rugby World Cup, attract and engage new audiences and inspire more men, women and children to get involved with and participate in Rugby."

Noriaki Hashimoto, Corporate Vice President, Corporate Representative – EMEA, Toshiba Corporation added: "Toshiba is delighted to be continuing its successful partnership with Rugby World Cup. The tournament is one of the world’s greatest sporting events and we’re looking forward to playing our part in bringing the power and the passion of the matches to a bigger audience than ever before."

Rugby World Cup Limited Head of Commercial, Broadcast and Marketing Murray Barnett added: “Toshiba is a world leader and innovator in pioneering high technology and, with the expanded reach of Rugby World Cup, we are working together to reach people wherever and whenever they are watching, talking about or playing rugby.”

With England 2015 on track to be the biggest and most viewed Rugby World Cup to date, reaching out, engaging and inspiring new and existing audiences around the globe, the showcase event looks set to deliver an unparalleled platform to project the sport, its character-building values and the event’s commercial partners.

The Toshiba appointment follows the appointment of Heineken, Land Rover, Société Générale, DHL, Emirates and MasterCard as Rugby World Cup 2015 Worldwide Partners, Coca-Cola and Canon as Official Sponsors, Gilbert as Official Ball Supplier, Canterbury of New Zealand as Official Sportswear Supplier, Clifford Chance as Official Law Firm, EY as Business Advisor, and ESP as Master Licensee.