With excitement and anticipation building ahead of what promises to be a record-breaking tournament, the appointment of another globally-renowned brand further highlights the enormous appeal of the Rugby World Cup brand in the sporting marketplace.
With Heathrow preparing to welcome the majority of the 500,000 anticipated overseas fans and the participating teams, the deal very much has fans and team experience at heart.
World Rugby Chief Executive Brett Gosper said: "We are delighted to welcome another brand sector leader to the international family of Rugby World Cup 2015 commercial partners. Heathrow is a globally-renowned brand and its appointment underscores the enormous appeal of Rugby World Cup.
"With a month to go, we are confident that England 2015 will be a truly global and record-breaking celebration of rugby and friendship and we look forward to welcoming the world to Rugby World Cup 2015."
Heathrow Chief Executive John Holland-Kaye added: "As the UK’s front door, Heathrow is proud to welcome rugby fans and players from across the globe to Rugby World Cup 2015. We are delighted to be part of the team working to make this a fantastic tournament for everyone involved."
Rugby World Cup 2015 is on track to be the best-attended, most-viewed, most-socially engaged and most competitive Rugby World Cup to date and the commercial success of the 2015 tournament, coupled with New Zealand 2011 is enabling World Rugby to invest more than £340 million in the development of rugby from the playground to the podium across 120 nations in all continents.
The Heathrow announcement follows the appointment of Heineken, Land Rover, Société Générale, DHL, Emirates and MasterCard as Rugby World Cup 2015 Worldwide Partners, Coca-Cola, Canon and Toshiba as official sponsors, Gilbert as official ball supplier, Canterbury of New Zealand as official sportswear supplier, Clifford Chance as official law firm, EY as official business advisor, Dove Men+Care as official male grooming supplier, Duracell as official battery provider, William Grant and Sons as official Spirits and Champagne provider and ESP as master licensee.