GREAT TIMING: Tissot has become the official timekeeper of Rugby World Cup 2015

World Rugby has announced the appointment of Tissot as the official timekeeper of Rugby World Cup 2015.

With the countdown to rugby’s showcase event in its final stages, the appointment of a globally-renowned timekeeping and watch giant is a further boost to an event that is on track to break all previous attendance, viewing and commercial records.

Brett Gosper, theWorld Rugby Chief Executive Officer,said: "We are delighted that Tissot has joined the global Rugby World Cup 2015 commercial family. The appointment of another brand sector leader further underscores the tremendous appeal of England 2015 in the global marketplace.

"The stage is now set for what promises to be a spectacular and hugely successful Rugby World Cup that will reach, engage and inspire new audiences like no previous rugby event.”

Tissot president François Thiébaud said: "We are very proud to be part of Rugby World Cup 2015. The sport of rugby in itself demonstrates many of our company values, such as teamwork and individual performance at the same time, respect, discipline and a love for sport. Furthermore, this tournament in particular is the perfect platform to showcase our expertise in a thrilling international environment."

With one week to go, the Rugby World Cup 2015 is well on track to be the best-attended, most-viewed, most-socially engaged and most competitive tournament ever. The commercial success of the 2015 event, coupled with New Zealand 2011, has enabled World Rugby to invest more than £350 million in the development of rugby from the playground to the podium across 120 nations in all continents.

The Tissot announcement follows the appointment of Heineken, Land Rover, Société Générale, DHL, Emirates and MasterCard as Rugby World Cup 2015 Worldwide Partners, Coca-Cola, Canon, Toshiba and Fujitsu as official sponsors and Gilbert as official ball supplier. Canterbury of New Zealand was also named as official sportswear supplier, Clifford Chance as official law firm, EY as official business advisor, Dove Men+Care as official male grooming supplier, Duracell as official battery provider, William Grant and Sons as official spirits and Champagne provider, Heathrow as official tournament provider and ESP as master licensee.