- Most-viewed sports event in the UK to date with average 8.7m viewers
- #RWC2015 trends globally all day, with official Rugby World Cup channel receiving 181 million impressions
- Official RWC Facebook page surpasses three million fans
- Official RWC 2015 video views watched by just under two million
A peak audience of 9.4 million UK viewers tuned into host broadcaster ITV’s coverage of the Rugby World Cup 2015 opening ceremony and match between Fiji and England on Friday night.
Coverage of the whole programme, including ceremony and match, was watched by an average of 7.8 million viewers, representing a 43 per cent share of the viewing audience, the highest audience for a sporting event so far this year.
Coverage of the match on ITV averaged 8.7million, while coverage of the opening ceremony peaked at 5.6 million, as rugby took centre stage.
World Rugby Chairman Bernard Lapasset said: “With rugby reaching and inspiring new audiences through the most-accessible Rugby World Cup ever, we are delighted to see so many people tuning into what promises to be a very special and record-breaking tournament.”
French rights holding broadcaster TF1 recorded a 5.5 million (29 per cent) audience share as France fans look ahead to today’s match against Italy at Twickenham.
Meanwhile, Rugby World Cup 2015 is already shaping up to be one of the most spoken about sports events on the planet with social media activity this weekend on track to surpass the total volume achieved across the whole of New Zealand 2011.
With fans old and new taking to Twitter to share content, opinions and excitement, #RWC2015 trended all day, reaching 15 million on Facebook, 300,000 on Instagram and achieving 181 million page impressions with content delivered in four languages. The Official App, available via the iTunes store, has been downloaded by 1.5 million fans, delivering geo-targeted, experience-rich content.
Official Rugby World Cup 2015 video content was viewed a shade under two million times, as fans engage and consume with content in new ways across the tournament’s official platforms.