World Rugby has today announced Allianz as an Official Supporter of Women’s Rugby World Cup England 2025, with the tournament’s highly anticipated final set to take place at Allianz Stadium on 27 September, 2025.
Joining a dynamic and purpose-driven family of partners, Allianz will support the greatest and most compelling Women’s Rugby World Cup ever-organised – a defining moment that will accelerate the growth and commercial potential of the game for years to come. As Stadium of the Women’s Rugby World Cup England 2025 final, Allianz will retain its naming rights of the iconic stadium, which was renamed in 2024.
The champions of the 16-team tournament, kicking off on 22 August across eight host cities in England, will be crowned at Allianz Stadium, where they will lift the newly unveiled Women’s Rugby World Cup trophy, marking a new chapter in the tournament’s history.
A longstanding champion of the game, Allianz’s connection with rugby spans from elite to grassroots. Its wide-ranging partnership with England Rugby includes support for the men’s and women’s national teams and investment in youth pathways via the Allianz Future Fund.
Allianz also previously held naming rights to Premiership Women’s Rugby and a partnership with the Red Roses, further reinforcing its commitment to supporting the women’s game.
As part of the tournament’s wider purpose-led activation strategy, ‘The Road to Allianz Stadium’, is a partnership with global fan engagement platform Stepathlon. Designed to unite and inspire fans to get active in the build-up to the tournament, participants will be challenged to walk the equivalent distance from Sunderland’s Stadium of Light – host of the opening match – to Allianz Stadium, the home of the final.
With unprecedented interest in Women’s Rugby World Cup 2025, the final at Allianz Stadium is on course to become the most attended women’s rugby match in history, set to surpass the record-breaking crowd of 66,000 at Stade de France during the Paris 2024 Olympic Games.
Women’s Rugby World Cup 2025 Managing Director, Sarah Massey, said: “Allianz’s commitment to rugby and to using sport as a force for positive societal change makes them an ideal partner for Women’s Rugby World Cup 2025. We’re delighted to welcome them on this journey as we work towards delivering the biggest and most impactful women’s rugby event in history, set to conclude in spectacular fashion with a record-breaking final at Allianz Stadium on 27 September.”
Allianz UK CEO, Colm Holmes, said: “I’m thrilled to be announcing this sponsorship which is not only hugely exciting but also feels like a natural extension of our existing partnerships. We know and understand the power of sport to inspire and unite so to be part of this journey for Women’s Rugby is very special. Ticket sales have already exceeded that of the Rugby World Cup In 2021 and I know it’s going to be a terrific tournament for existing fans and new fans alike.”
Ticket sales for RWC England 2025 have already reached groundbreaking levels, with over 330,000 tickets sold as of July 2025 – more than double the total attendance for Rugby World Cup 2021 in New Zealand (150,000). Remaining tickets are still on sale at https://tickets.rugbyworldcup.com.
About Allianz Holdings plc
Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain including Allianz Insurance.
About Allianz
The Allianz Group is one of the world's leading insurers and asset managers with around 128 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of insurance services. Allianz is one of the world’s largest investors, managing around 776 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.9 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2024, over 156,000 employees achieved a total business volume of 179.8 billion euros and an operating profit of 16.0 billion euros for the group.
*Including non-consolidated entities with Allianz customers.
**As of December 31, 2024.
