To kickstart the partnership and create meaningful impact through purposeful innovation, SharkNinja is bringing its renowned high-performance quality and design to key areas of the tournament.
SharkNinja products, such as the Ninja FrostVault Coolers, Shark Fans and Shark Beauty styling appliances such as the Shark FlexStyle, will provide the teams and Emirates Match Officials with innovative solutions to enhance their match day experience and support them as they continue to break boundaries on and off the field.
SharkNinja will also bring excitement directly to supporters with activations at match venues and the official Women’s Rugby World Cup Fan Zone at London’s Battersea Power Station that offer unique experiences and opportunities showcasing the innovative product range. Furthermore, there will also be a dedicated content series across social media which highlights great personalities and a unique spin on match day preparations at Women’s Rugby World Cup 2025.
Managing Director Northern Europe at SharkNinja, James Kitto, said: “Here at SharkNinja we’re focused on bringing ease and convenience to people’s lives every day, so they can focus on what is important and we’re thrilled to announce the partnership with Women’s Rugby World Cup 2025. Our products are all about providing comfort and confidence, pre, during or post-match.”
“We could think of no better role models to showcase these important values than with the team of female athletes at Women’s Rugby World Cup 2025 and are delighted to support players and fans alike throughout the tournament.”
Women’s Rugby World Cup 2025 Managing Director, Sarah Massey said: “It’s a pleasure to welcome SharkNinja as the Official Consumer Appliance partner for Women’s Rugby World Cup England 2025.”
“This collaboration goes beyond traditional sponsorship, integrating innovative and practical products directly into the tournament. From supporting our players, to engaging fans in exciting new ways, we look forward to working with SharkNinja as we continue to enhance the overall experience for all involved in the tournament.”
Further details regarding specific fan zone activations and content series release dates will be announced closer to the tournament.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com.
About Women’s Rugby World Cup England 2025
Running from 22 August-27 September, Women’s Rugby World Cup England 2025 will be a generational moment for rugby. The tournament organised across eight iconic locations will advance the incredible momentum behind women’s sport in England, and around the world.
With powerful personalities, unstoppable athletes and compelling competition, England 2025 will capture hearts and headlines globally, inspiring the next generation of players, and welcoming new fans to the sport.
Beyond the field, RWC 2025 will play a central role in empowering real change, shaping positive perceptions at all levels of the game, championing gender equity, and enriching local communities.
