Groupe Couleur to manage Rugby World Cup 2023 official travel agent selection process

Groupe Couleur has been appointed as exclusive global rights holder for the Rugby World Cup 2023 Official Travel Programme, World Rugby and the France 2023 organising committee have announced.

A leader in the major event travel marketplace, Groupe Couleur will manage the official travel agent appointment process, which kicks off with agents around the world invited to register their interest from now until 31 March, 2020.

Rugby World Cup 2023 Official Travel Agents will be appointed in September 2020, marking a major milestone for fans planning on attending rugby’s showcase event. Ticket-inclusive packages sales will be launched early 2021.

World Rugby Chairman Sir Bill Beaumont said: “France 2023 will be a magnificent event, projecting the sport to new audiences through its accessibility across all mediums.

“A key pillar of that ethos is the appointment of official travel agents and today’s announcement is an exciting and important milestone for fans – they can now start to plan their Rugby World Cup 2023 experience.”

France 2023 Organising Committee CEO Claude Atcher said: “After a very successful Rugby World Cup 2019 in Japan, France is determined to perform at its absolute best and has already proudly shown its willingness to deliver a gigantic and memorable festival of rugby, friendship and culture.

“To achieve our goals, the France 2023 organising committee is committed to taking an innovative and new approach to major programmes, including the Official Travel Programme.”

Groupe Couleur Founder and President David Chevalier said: “My team and I are extremely proud of benefiting from World Rugby and the France 2023 organising committee’s full trust to contribute to this 10th edition’s success. We will deliver high quality services and a memorable experience to fans from around the world and share with them an authentic taste of French rugby and conviviality."

Groupe Couleur will manage all operational responsibilities of the official travel programme, from appointing the official travel agents to delivering the tickets and ensuring all marketing guidelines are executed and monitored according to the objectives of the tournament under the auspices of the France 2023 Organising Committee and World Rugby.

Companies interested in registering for consideration in the recruitment process should visit