This commitment is a key decision for Mitsubishi Electric who identifies itself with the values of team spirit, commitment, selflessness, and self-transcendence that rugby, a collective sport, carries.
This sponsorship will also shine a light on Mitsubishi Electric's CSR approach, which support a number of actions in favor of sustainability. Finally, becoming Official Supplier of Rugby World Cup 2023 will give the company an opportunity to bring together its customers and partners across France in a festive and joyful environment.
ONE EVENT, THREE ANNIVERSARY DATES
While 2023 will mark rugby’s bicentenary, 2021 is a symbolic year for Mitsubishi Electric, currently celebrating its centenary. This year also marks the 30th anniversary of Mitsubishi Electric’s French Heating and Cooling division.
A dedicated brand identity “Heat of Rugby” created by Mitsubishi Electric will be the common theme, supporting all communications until the end of the tournament in October 2023. The identity directly refers to Mitsubishi’s core business and get inspiration from the sport’s collective strength. A threefold symbolic: the French colours; the rugby posts in red; and the Japanese kanji in blue meaning "together".
Claude ATCHER, France 2023 CEO, said: “Engaged in the environmental transition, Mitsubishi Electric wants to "change for the better", and this echoes our desire to move the lines with Rugby World Cup 2023. We are glad to start this adventure together, joining forces to organise an event with a positive impact, capable of setting new standards for major sporting events. From Japan 2019 to France 2023, we aim to host an even more beautiful celebration, which will consecrate the warmth of rugby while being connected to the societal challenges of today and tomorrow.”
Eric PELLERIN, Mitsubishi Electric Europe BV French Branch President, said: “Our commitment to the emergence of a better world through innovation echoes France 2023’s vision. Rugby World Cup 2023 will be sustainable and in line with current and future issues. Mitsubishi Electric is committed to an ambitious environmental programme to develop solutions with ever-improving performances which, from design in ISO 9001 and ISO 14001 certified factories to recycling, have the lowest possible environmental footprint.”
Didier METZ, Mitsubishi Electric Europe BV French Branch Vice President - Heating and Cooling Division General Manager, said: “Rugby is closely tied to Mitsubishi Electric’s identity: commitment, team spirit, self-transcendence and passion are in our DNA. Our company is deeply attached to the notion of collective effort and to the creation of synergies which allow us to foster innovative solutions, respectful of today’s issues, as to serve a sustainable growth”
ABOUT RUGBY WORLD CUP FRANCE 2023
Rugby World Cup 2023 will take place in France from 8 September-28 October with matches played in nine venues across 10 host cities. The tournament will be the 10th men’s Rugby World Cup and the second to be hosted by France after a memorable event in 2007.
RWC 2023 will take place in a year when the sport celebrates 200 years since Rugby School pupil William Webb Ellis was credited with inventing the game of rugby football by showing “a fine disregard for the rules” in catching the ball and running with it in 1823.
RWC 2023 will set new standards in social responsibility, inclusion and sustainability for a major rugby event, targeting four key pillars for the tournament’s legacy: acting for sustainability and circular economy, supporting education, training and employment, respecting and protecting the environment and promoting inclusivity by being a champion for gender equality.
The showpiece event in men’s 15s, Rugby World Cup 2023 will feature 20 teams – 12 of whom qualified directly by finishing in the top three in their pool at Japan 2019 and eight from a global qualification process – with 48 matches played across 51 days.
ABOUT MITSUBISHI ELECTRIC
Mitsubishi Electric was founded in 1921 and is a world leader in the production and sales of electric and electronic equipment, with 120 000 employees including 2 000 researchers. The group is present in 36 countries and on all 5 continents and generates an annual revenue of over 40 billion euros.
- Mitsubishi Electric was established in France in 1975 and represents 450 collaborators and a turnover of over 500 million euros.
- The Heating and Cooling division, which is the group’s major activity in terms of staff and turnover has been present in France since 1991 and provides solutions for the housing, commercial and industrial markets. In France, this division represents 320 employees and a turnover of 400 million euros. confort.mitsubishielectric.fr