As part of the agreement, Aramis Rugby will provide training, grounds and fitness equipment, to the 20 participating teams at Rugby World Cup 2023, including the world’s most advanced digital analytical scrum machines. Developed thanks to Aramis Rugby’s unrivalled manufacturing expertise and investments in R&D, this ground-breaking innovation offers previously unavailable individual and scrum unit data to give coaching teams analytical insight into training and physical scrum performance.
Founded in 2003, Aramis Rugby is a family business run by Indian couple Vikas and Roshni Mahajan. As one of the only rugby equipment brands to manufacture their own goods, its manufacturing expertise dates back to its origin in 1927 when the company supplied hockey sticks to the Indian Olympic team. The company is proud of its Indian heritage, and still operates its manufacturing processes from its family factory in Punjab as well as their headquarters in Devon.
Claude ATCHER, France 2023 CEO, said: “I am thrilled to welcome Aramis Rugby on board as an Official Supporter of Rugby World Cup 2023. Providing the participating nations with the most advanced training equipment available is of the upmost importance for the organising committee. Through Aramis Rugby’s innovative technology, all 660 players of the next Rugby World Cup will have everything they need to perform on the world’s biggest rugby stage.”
Vikas MAHAJAN, Founder and CEO of Aramis Rugby, said: “Being named as Official Supporter of Rugby World Cup 2023 is the biggest milestone to date for Aramis Rugby, and one that we are hugely proud to achieve. At the forefront of our business is investing in world-leading technology to provide players, clubs and the sport with the best-in-class training equipment. We are honoured to be able to bring this level of innovation to the biggest sporting stage in rugby and are very excited to see what France 2023 will hold.”
Speaking at the official announcement, former England international Will GREENWOOD, commented: “Having coached and played at Rugby World Cups, I fully understand the need for new innovative coaching methods and practices to develop a winning team. Aramis Rugby’s digital scrum machine is one of those innovations that can help players and coaches reach the next level by providing them with a new level of insight into performance and is therefore fit for the biggest stage in rugby.”
ABOUT RUGBY WORLD CUP FRANCE 2023:
Rugby World Cup 2023 will take place in France from 8 September-28 October with matches played in nine venues across 10 host cities. The tournament will be the 10th men’s Rugby World Cup and the second to be hosted by France after a memorable event in 2007.
RWC 2023 will take place in a year when the sport celebrates 200 years since Rugby School pupil William Webb Ellis was credited with inventing the game of rugby football by showing “a fine disregard for the rules” in catching the ball and running with it in 1823.
RWC 2023 will set new standards in social responsibility, inclusion and sustainability for a major rugby event, targeting four key pillars for the tournament’s legacy: acting for sustainability and circular economy, supporting education, training and employment, respecting and protecting the environment and promoting inclusivity by being a champion for gender egality.
The showpiece event in men’s 15s, Rugby World Cup 2023 will feature 20 teams – 12 of whom qualified directly by finishing in the top three in their pool at Japan 2019 and eight from a global qualification process – with 48 matches played across 51 days.
ABOUT ARAMIS RUGBY:
Aramis Rugby is a British sports equipment manufacturing brand, specialising in rugby. Aramis Rugby is mostly known for its scrum machines, balls, training equipment and high-performance kit and clothing, being the official supplier to many rugby top flight teams in the UK and worldwide. The word ARAMIS is derived from the famous Three Musketeers characters, depicting the passion and team spirit of rugby.
More information on Aramis Rugby : www.aramisrugby.co.uk