Since January 2022, Casino has been associated with the world of rugby through its association with French international Antoine Dupont and the French Rugby Federation, supporting France’s 15s and Sevens national teams. By becoming an Official Supporter of rugby’s showcase event, Casino reinforces its involvement in rugby and increase its visibility ahead of Rugby World Cup 2023.
CASINO AND RUGBY, A STRONGER COMMITMENT
After signing Antoine Dupont, captain of the French 15s national team, as ambassador and then partnering with the French Rugby Federation and its national teams (including 15s and Sevens, men and women), this new commitment illustrates Casino’s desire to promote sport as an essential tool to promote good nutrition and health, aligned with France 2023 and its own CSR ambition.
As part of the agreement, Casino will benefit from a sectoral exclusivity. Until 30 October 2023, Casino’s customers will be able to take part in contests in stores, via the commercial application Casino Max or via mailings. In stores, FFR and Rugby World Cup 2023 merchandise will be sold from and July 2023, respectively.
Julien COLLETTE ( France 2023 General Manager): “Because rugby will spread throughout France this year, we are delighted to welcome Casino at our side, whose local presence echoes Rugby World Cup France 2023’s geographical footprint. The commitments we share in terms of social responsibility, inclusion and diversity give meaning to our ambition: to organise a Rugby World Cup with a positive impact for the planet, the country and rugby.”
Tina SCHULER (Casino France CEO): “I am very happy and proud that our Casino brands have become Official Supporter of Rugby World Cup 2023, and to confirm our desire to promote sport as an essential element of health, especially at a time when all eyes will be on this event. We share the values of authenticity, respect, sharing and discipline inherent to this sport. With this new association, the 27,000 employees of our 6,300 points of sale will be as many promoters of this sport and this amazing competition.”
ABOUT RUGBY WORLD CUP FRANCE 2023
Rugby World Cup 2023 will take place in France from 8 September-28 October with matches played in nine venues across 10 host cities. The tournament will be the 10th men’s Rugby World Cup and the second to be hosted by France after a memorable event in 2007.
RWC 2023 will take place in a year when the sport celebrates 200 years since Rugby School pupil William Webb Ellis was credited with inventing the game of rugby football by showing “a fine disregard for the rules” in catching the ball and running with it in 1823.
RWC 2023 will set new standards in social responsibility, inclusion and sustainability for a major rugby event, targeting four key pillars for the tournament’s legacy: acting for sustainability and circular economy, supporting education, training and employment, respecting and protecting the environment and promoting inclusivity by being a champion for gender equality.
The showpiece event in men’s 15s, Rugby World Cup 2023 will feature 20 teams with 48 matches played across 51 days.
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