Men’s Rugby World Cup 2027 has ignited its global campaign, ‘Go All Out’, unleashing a bold celebration of rugby’s fandom, epic entertainment, global unity and the passion that will power Australia’s hosting of the world’s biggest ever rugby tournament.
Designed to fuel international hype ahead of the official Draw, ‘Go All Out' delivers one simple rallying cry: give everything you’ve got and get involved. Whether you’re a player chasing glory, a coach driving destiny, or a fan losing your voice in the stands, everyone can play a part on the road to rugby’s biggest stage in 2027.
At the centre of the campaign is a high-octane film, showcasing a convoy of fan-built vehicles and passionate fans blazing through the Australian Outback in pursuit of the Webb Ellis Cup. Infused with Aussie humour, fans are treated to a cinematic showdown featuring a mechanical Wallaby, giant Springbok truck, soaring Welsh Dragon and much more.
The film kicks off with legendary rivals Jonny Wilkinson and George Gregan reunited and ready to relive their iconic Men’s Rugby World Cup 2003 Final clash on Australian soil. Rugby fans will also spot cameos from some of the superstars who could set the tournament alight in 2027, including Wallabies’ stars Joseph Suaalii, Max Jorgensen and Rob Valetini. The campaign will be deployed across broadcast, digital and social channels, inviting rugby fans and newcomers alike to join the convoy for a seismic moment down under.
Men’s Rugby World Cup Australia 2027 Managing Director, Chris Stanley, said: “This campaign captures the heart, passion, and scale of what the Rugby World Cup truly means. There is simply nothing like it. Fans from every corner of the globe will come together to celebrate the game we love, and the energy will be electric. Australia is ready to host the biggest Rugby World Cup ever and everyone is invited to ‘Go All Out’.”
Former Wallaby and Rugby World Cup winner, George Gregan, said: “I’ve seen what one Englishman with a good boot can do in a Rugby World Cup Final. That’s the joy and the pain of this tournament – one moment can live with you for decades. Now reuniting with my good mate Jonny for Men’s Rugby World Cup 2027 is a full circle moment. A home Rugby World Cup is where legends can be made, with the nation getting behind the Wallabies, hopefully this time, the last kick belongs to someone in gold. And trust me, you won’t want to miss that!”
THE DRAW ON 3 DECEMBER
The Men’s Rugby World Cup 2027 Draw will be broadcast live on Stan Sport, 9Gem and 9Now in Australia, and streamed globally via RugbyPass TV and World Rugby YouTube on Wednesday, 3 December from 20:00 AEDT (GMT+11).
Presenters will include:
- Brett Robinson – World Rugby Chair and former Australian international
- Dan Carter – All Blacks icon and two-time Rugby World Cup winner
- James Slipper – Former Wallabies captain and Australia’s most-capped player
- Alicia Lucas – Olympic gold medallist and former Australian Sevens star
The confirmed Bands based on rankings are as follows:
- Band 1: South Africa, New Zealand, England, Ireland, France, Argentina
- Band 2: Australia, Fiji, Scotland, Italy, Wales, Japan
- Band 3: Georgia, Uruguay, Spain, USA, Chile, Tonga
- Band 4: Samoa, Portugal, Romania, Hong Kong China, Zimbabwe, Canada
TICKETS GOING ON SALE ON 18 FEBRUARY
Rugby fans will have an opportunity to secure seats for Men’s Rugby World Cup 2027 during an exclusive two-week presale window starting on 18 February 2026 at 12:00 AEDT. Fans must create a ticketing account before 12:00 AEDT (GMT+11) on Tuesday, 17 February 2026 to be eligible to enter the presale.
For more news and information, including how to access tickets in the presale and secure your tickets, visit rugbyworldcup.com/2027.
