Northampton Market Square Fan Zone
The Rugby World Cup is coming to Northampton, and there’s no better place to enjoy the moment than the Fan Zone at Market Square! Located right in the heart of the town centre, this historic and recently transformed space is the perfect setting to bring the community together in celebration of rugby’s biggest stage.
With a packed line-up of family-friendly activities, rugby-themed entertainment, and an unbeatable community atmosphere, Market Square will be buzzing with energy throughout the tournament. Whether you're cheering for your nation or soaking up the vibe, Northampton can’t wait to welcome you!
🕒 Event Dates & Opening Hours
Sunday 24th August 2025 - 12pm-5pm
Saturday 30th August 2025 - 12pm-7pm
Sunday 31st August 2025 - 12pm-5pm
Sunday 7th September 2025 - 12pm-8pm
🏉 Matchday Activities & Experience
The fan zone will be alive with energy, music, and creativity across all four days. Each date will feature a different themed experience, making every visit unique.
Programming will include live stage performances, screenings of RWC matches (some with sound off during music acts), and appearances by BBC Introducing on 30th August.
The final event on 7th September will coincide with the Northampton Music Festival, bringing a major cultural moment to the square. On every day, the fan zone will also feature a Family Zone, a Sport Zone (run by local sports clubs), and areas dedicated to food, drink and leisure.
🍽️ Food & Drink
Food and beverage plans within the fan zone will host self-sufficient catering units offering a range of refreshments and snacks.
🚻 Facilities
Toilets are available throughout the venue, including accessible toilets and baby changing places.
Drinking water will be freely available throughout the space.
🗺️ Explore
Set in the heart of rugby country, Northampton is a town steeped in sporting heritage and full of things to see and do. From the iconic Franklin’s Gardens, home of the Northampton Saints, to the historic charm of the Guildhall, Abington Park, and vibrant shopping and dining in the Cultural Quarter, there's something for everyone to enjoy.
Discover and explore more: Click here
Heading along to the match? Follow our designated walking route through the town centre and past key landmarks like Market Square and Beckets Park to soak up the atmosphere and get in the match day spirit!
