With a billion social media impressions, Women’s Rugby World Cup 2025 created new stars and a new addressable audience
Women’s Rugby World Cup England 2025 lit up social and digital media across the globe. With cultural relevance and authentic personality at the heart of a deliberate strategy to grow rugby’s global impact, the tournament generated 1.1 billion social impressions, created a host of new stars and delivered a new fanbase for the sport.
