As part of the partnership, Perform Better will provide four pop-up gym facilities and additional equipment to 24 gyms, ensuring every participating union has access to high-quality training environments throughout the competition.
Beyond the tournament, this partnership will look to leave a lasting legacy, as the equipment will be redistributed to schools, colleges, and women’s rugby teams throughout the country.
Women’s Rugby World Cup 2025 Managing Director, Sarah Massey, said: “We’re delighted to welcome Perform Better as an Official Supplier for Women’s Rugby World Cup 2025.
“Their expertise in providing world-class strength and conditioning equipment will play a vital role in supporting the players as they prepare and compete at the highest level.
“It is also fantastic to see their commitment to creating a post-tournament legacy by donating equipment to schools, colleges, and women’s rugby teams across England.”
Director of Perform Better, Mark Gladwin, said: “We are so proud to be working with Women’s Rugby World Cup 2025 and to be part of the tournament this year.
“We see England 2025 to be a pivotal point in the development of women’s rugby in the UK and worldwide and for us to be part of this is exciting for everyone involved from our staff, partners, suppliers and friends.
“There is a lot of work to be done over the summer but to be involved in creating the legacy post event is as important as being the Official Tournament Supplier.”
ABOUT PERFORM BETTER
Perform Better are leading supplier of strength and conditioning equipment in the UK and Europe. Having traded for 18 years they can boast every Premier League and Championship football team as their customers. Perform Better have also developed the training facilities for Wales, Scotland and Georgia rugby over the past five years along with the new training facilities at Saracens, Exeter and Coventry Rugby. Perform Better are the Official Suppliers to England Netball and Rosslyn Park National School Sevens.
ABOUT WOMEN’S RUGBY WORLD CUP 2025
Running from 22 August-27 September, Women’s Rugby World Cup England 2025 will be a generational moment for rugby. The tournament organised across eight iconic locations will advance the incredible momentum behind women’s sport in England, and around the world.
With powerful personalities, unstoppable athletes and compelling competition, England 2025 will capture hearts and headlines globally, inspiring the next generation of players, and welcoming new fans to the sport.
Beyond the field, Women’s RWC 2025 will play a central role in empowering real change, shaping positive perceptions at all levels of the game, championing gender equity, and enriching local communities.
ABOUT WORLD RUGBY
World Rugby’s mission is to grow and sustain rugby as a leading global sport. Within a rapidly changing sports and entertainment environment, World Rugby works closely with its national federations, regional associations, players and fans to create a sport that people want to play, watch and support by making it more accessible and relevant to more people in more nations.
At the heart of this purpose are its stable of world-class events, including the men’s and women’s Rugby World Cups and HSBC SVNS, which generate the revenues that sustain investment in rugby at all levels and all countries.
